"Your brand is the single most important investment you can make in your business."
Steve Forbes
I have such immense gratitude for finding Moonglow. Catherine went above and beyond to help me nail my branding and website design. From the colours and fonts to the symbolism and imagery...the list goes on. It felt like an incredible gift to be so supported by her.
Client: Mandi Orozco, Mindset Coach
Service: Brand Identity, Website Design & copywriting
Tone:
Authentic
Empowering
Vulnerable
Courageous
Trustworthy
Perfectly imperfect
The Brief:
Mandi is an artist, an athlete and a skilled mindset coach. By identifying that which is no longer serving her clients she is able to actively guide and support their journey of self discovery and empowerment.
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Mandi lives in Brazil and travels extensively. She found Moonglow via social media and we immediately connected. Working closely with her on this completely new brand was fantastic and a real collaboration. From the brand identity design through to website design and copywriting, our team helped realise Mandi's dream brand that perfectly speaks to her clients.
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The Rebrand:
In our partnership with Mandi we embarked on a journey of symbolism and depth. Mandi's vision was clear: to communicate the dichotomy of appearing strong and independent on the surface while grappling with internal struggles beneath.
To embody this, we harnessed the motif of being underwater, a symbol of concealed depths and the sensation of drowning within life's challenges. Our approach also embraced the power of the triangle, a symbol representing stability, power, manifestation, enlightenment, and a higher perspective. By integrating this emblem, we not only infused Mandi's brand with layers of meaning but also established a firm foundation upon which her empowering message could thrive.
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Handwritten typography infused a personal touch, while a gradient transitioning from deep blues to vibrant oranges embodied transformation from struggle to light. This narrative resonates with Mandi's clients, mirroring their journey to authenticity.
Beyond aesthetics, we guided photography, ensuring alignment with the narrative and our team crafted website copy, embedding Mandi's philosophy.
Amid the competitive realm of life coaches, Mandi's brand stands out. It not only distinguishes in the market but also captivates, connecting meaningfully.
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BRAND OVERVIEW
THE WEBSITE
Client verdict
"I finally have a brand and a website that truly reflects myself and my clinic. It's a beautiful online home for my clients to visit, book their appointments and learn more about my treatments. I adore everything about it and couldn't be happier!"
Begin your rebrand experience...
I've had the pleasure of working with top-tier clients all around the globe and as such client satisfaction is at the heart of my process.
Whether you're already an established business or just starting out, you're here because you recognise that professional branding has the power to dramatically elevate your business and improve your bottom line.
Together through thoughtful, professional design we are going to attract those clients you've been dreaming about and set you on the path to big success. The stars are aligning!
Are you ready to realise your dreams with me?